Financial Planning for Technologists

Is this the right partnership for you?

Pay Less in Taxes | Make Confident Equity Decisions | Build Lasting Wealth

Life is Too Short Not to Have a Plan

Are you losing money because you’re not sure when to buy or sell?

Are you confused about your RSUs and stock options?

Does tax planning with equity comp make your eyes glaze over?

You Deserve Straightforward Guidance

Confused, frustrated, or stressed about your equity compensation?

As a fee-only, fiduciary financial advisor specializing in stock ownership, I offer straightforward guidance and individual attention — so you can make confident decisions about your financial future. We make decisions about:

  • RSUs (Restricted Stock Units)

  • Stock Options – ISOs and NSOs

  • Restricted Stock Awards (RSAs)

  • 83(b) Elections

  • Employee Stock Purchase Plan (ESPP)

  • Diversification & Investing

  • Tax Planning

  • Direct Indexing

Who We Serve

Joe Forish

About Me

I founded Fortrove Partners to give founders and tech employees a fee-only, fiduciary financial advisor who actually understands equity compensation — someone who has read through the 409(A) valuations, option agreements, and RSU grant documents so you don’t have to.

Equity compensation planning is complicated. ISOs, NSOs, RSUs, 83(b) elections, AMT exposure — the terminology alone can make it difficult to even know what questions to ask. Everyday, I talk with people who feel overwhelmed trying to find a financial advisor they can trust with their stock options and vesting decisions. I built Fortrove so that navigating equity ownership feels less like a maze and more like a clear path forward.

Growing up working at my father’s auto dealership, I learned early what exceptional client service looks like — and I saw firsthand both the rewards and the challenges of building something of your own. 

Before founding Fortrove, I deepened that foundation by investing in public and private equity markets. I hold a B.S. in Finance and International Business from Pennsylvania State University, and I completed the Harvard Business Analytics Program with Distinction — credentials I put to work every day helping clients in New York City make smarter decisions about their equity compensation.

When I’m not helping founders and employees build wealth through their stock ownership, you’ll find me on a tree-lined ski run or longboarding when it’s glassy and cloudy. I live in New York City with my wife, Linda.

How We Work Together

You deserve a fee-only financial advisor who will explain your equity compensation clearly, reduce your financial anxiety, and stay by your side as your situation evolves.
You deserve a fee-only financial advisor who will explain your equity compensation clearly, reduce your financial anxiety, and stay by your side as your situation evolves.

  • Equity Compensation Expertise (ISOs, NSOs, RSUs, ESPPs, and beyond)

  • Personalized Attention — Your Goals, Your Timeline

  • Long-Term Financial Planning Partnership

  • Fiduciary Standard — Always Acting in Your Best Interest

  • Proactive Tax Planning for Equity and Investment Income

  • Fee-Only, Commission-Free Advice

Important Questions You Should Be Asking

You may not know all of the ins and outs about your equity compensation. Have you ever found yourself asking:

Calendar

Insights

Covered calls for tech employees with concentrated stock

Mar 16, 2026|Financial Planning|

Tech employees accumulate large stock positions through RSUs, ESPPs, and options — and selling feels hard. A covered call strategy lets you generate monthly income from shares you already own, reduce a concentrated position gradually, and create a partial buffer against price declines without making a rushed decision to sell.

FAQ

As a fiduciary, I always act in your best interest.  I am obligated to provide services in accordance with your needs and goals at all times.

  • Fortrove Partners is a fee only advisor, meaning there is never a commission and there is never an incentive for recommending investments to you
  • The financial planning fee is a set dollar amount or it can be determined by the assets under management
  • The transparent fee schedule tells you exactly how I get paid and I receive the same compensation regardless of the recommendations to you 

Fortrove Partners is inclusive and offers financial planning to everyone.

No!  There are no minimum account size requirements.

I am independent, meaning that I am not bound to a financial institution or their products.

There is no cost and no obligation associated with a 30 minute introductory conversation.  Schedule an appointment here.

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